I Don't Make Vegan Food. I Just Cook.
The manifesto. Why this site refuses to call its food vegan — and what it calls it instead. The thesis behind Maison Teulade.
The first dish I ever cooked was whatever pasta I could find in the cupboard. I was maybe ten. My father had made a roast the night before. There was a small puddle of juice left at the bottom of the pan in the morning — that color between coffee and rust that means the sauce is real. I broke the pasta into the pan, let it brown in the fat, finished it with a knob of butter. Nothing else. I ate like four people, alone, standing at the kitchen counter. I thought it was the most genius thing anyone had ever made. I was right.
I tell you this story because in my family, cooking has never been a job. It was how my father showed up. He was a policeman. He did not talk about feelings. He did not say “I love you” the way people say it in books — he said it by being in the kitchen at seven, then eight, then nine, turning down the oven, tasting the sauce twice, putting the bread on the radiator to keep warm. We ate late. That was the language. I learned to speak it because I wanted to be in the room with him.
Then I left the room. I lived in more than ten countries before I turned thirty. Marketing jobs by day. Kitchens after hours. In every kitchen I was let into, I asked the same questions — how is this dish composed, what story led to this recipe, which subculture, in this country, in this neighborhood, on this street, bent it into the iteration that just landed on my fork. I wanted the genealogy. I wanted to know how the Persian rice became Indian biryani became Malaysian nasi minyak. I wanted to know how the North African couscous landed on every French Sunday table without anyone calling it that. I wanted to know how the Italian baccalà came from a Portuguese boat that came from a Norwegian winter. Civilizations talk to each other through food before they talk to each other any other way. Every kitchen I entered was teaching the same lesson in a different accent: this is how my people show love.
And somewhere between the travels and the questions and the chickpeas I had to learn to cook with because there was nothing else in the apartment, something shifted. I stopped wanting to eat meat. Not for a reason I can put on a placard. Not because I made a moral decision in a 4 a.m. journal entry. Just — slowly, like the way you stop calling someone who never calls back. The meat stopped feeling like dinner. Plants started feeling like everything.
What I’m about to tell you is the entire reason this site exists.
I do not call my food “vegan.” I do not call it “plant-based.” I do not call it anything except food. And I want to explain why, because it isn’t a marketing trick. It’s the thesis.
The word vegan doesn’t describe a dish. It describes an absence. It tells you what is missing. It is the only category in food where we name things by what they are not. We don’t say “non-pork chicken.” We don’t say “non-fish steak.” We say chicken, steak, the dish on the plate. When we put a word like “vegan” on a recipe, we are telling the diner, before they take a bite, that they are eating a substitution. That they are settling. That what they’re holding is a copy of something they could be having instead.
That framing has done more damage to good plant-based cooking than every bad fast food chain combined.
When I make a milanesa, I make a milanesa. The fact that I bread chickpeas instead of veal does not make it a different category of food. It makes it my milanesa. When I make a cassoulet, it is a cassoulet. When I make ramen, it is ramen — the broth simmered eight hours from kombu and dried mushrooms and a coal-blackened onion, because that is what makes ramen ramen, and not what kind of pig was used. When I make pesto, I make pesto. An Italian nonna would still correct me on the basil-to-pine-nut ratio, but she would not correct me for the absence of parmesan, because she would taste the dish first and decide whether it is good. That is the only criterion that has ever mattered in any kitchen anywhere in the world. Is it good. Does it feed you. Does it make you want to sit down a little longer.
The food on this site is what I cook for myself, the people I love, and the people I want to keep in my life. It happens to be made with plants because that is what I have in my hands now. It is not lesser. It is not “almost as good.” It is not “you wouldn’t even know.” It is dinner. The whole dinner. Made with the technique I learned in France, refracted through the ten countries that raised me afterward, served on a plate that is probably chipped because we use the plates we like, not the ones we display.
This is the maison part. The “Maison” in Maison Teulade is not a marketing word — it’s the actual French word for the house you live in. The home. The thing you make with your hands. I named this after my family because my family is where I learned what cooking is for. I named the dishes after what they are, not what they replace, because I believe the next generation of food writing has to stop apologizing.
Here is what you can expect from this site, in plain language.
You will get recipes built on technique. The reduction matters. The mise en place matters. The order in which you add the salt matters. I will explain why because that is the only way you learn to cook for life instead of for a single dinner.
You will get dishes from everywhere I have been. Some weeks it will be a Marseille bistro. Some weeks it will be a Tokyo izakaya. Some weeks it will be an Oaxaca taquería. The thread is not geography, it’s craft.
You will not get the word “vegan” used as if it were a flavor. You will not get the phrase “secretly plant-based” or “you’d never know.” You will not get a recipe followed by an apology. The dish is the dish.
You will get my voice — French-trained, American-living, slightly biased, occasionally wrong. You will get my mistakes, because I am still learning. You will get my opinions, because food without opinion is just calories.
You will get one recipe and one essay every week. They will sometimes be Italian. They will often be Mediterranean. They will increasingly be from places I have only visited once and want to understand better. They will all be plant-based, and we will rarely mention it.
If you are vegan, you will find a home here.
If you are not, you will find dinner here.
That is the entire pitch.
My father is still cooking. I called him last week and asked him how he was doing. He said, “Je braise un fenouil pour le dîner. Viens manger.”
That is how my family says I love you.
I hope you stay for the meal.
— Alexandre Teulade Washington, D.C.